Marketing Your Show on nytheatre.com
Below is information about nytheatre.com virtual coupons. See also the following related topics: How to List Your Show on nytheatre.com; nytheatre.com's Listing Structure, Process, and Philosophy; Getting Your Show Reviewed; Advertising on nytheatre.com; Interviews and Podcasts.
How Virtual Coupons Work
Virtual Coupons are ticket discount offers that you make available to your customers online on the nytheatre.com website. This is a great way for you to increase audience and to generate some additional publicity for your show. Virtual coupons are provided at no cost to you or our readers. Read the information below to find out how to make Virtual Coupons work for your production.
- Offer customers any discount or special savings you want. We've had Virtual Coupons for as little as $2 or $3 off the regular ticket price, or as much as 1/3 or 1/2 off the normal price. Choose the "deal" that works for your production.
- Customers redeem Virtual Coupons the way you specify. Some companies simply ask ticket buyers to bring a print-out of the Coupon with them to the box office; others—especially those who utilize third-party ticket sales agents such as Telecharge or SmartTix—have customers supply a special code when ordering tickets at the box office or over the phone.
- Virtual Coupons provide your show with premium placement on nytheatre.com. There's a permanent section on our website dedicated to Virtual Coupons, where all current and future offers are prominently listed. We also feature the newest offers on our homepage and in our weekly e-mail newsletter.
- Virtual Coupons are a free service on nytheatre.com. Like all of the services we offer to nonprofit theatre companies, Virtual Coupons are provided at no cost to you.
HOW TO SET UP A VIRTUAL COUPON
Setting up Virtual Coupons is easy. Decide what you want to offer and how you want the Coupon to operate; then send an email with all of the following information to info@nytheatre.com:
- Title of production
- Description of the offer (e.g., $5 off regular price; 50% off regular price; 2 for 1, etc.)
- Regular ticket price
- Dates when the offer applies (e.g., offer good through January 1.)
- Performances to which the offer applies (e.g., offer good at all performances; offer good Tuesday evenings only)
- Blackout dates, if applicable (e.g., offer not valid December 25-31)
- Restrictions, if applicable (e.g., maximum number of tickets, not valid with other promotions, etc.)
- Redemption procedure (e.g., bring coupon to box office, use special code, etc.)
- Venue name and address
- Box office phone number
- Contact person (for nytheatre.com use only: include name and email address)
We will not post a coupon for an open-ended time period. You must specify an end date. We do not post logos, photos, or promotional material as part of the coupon.
Note that we only post Virtual Coupons for shows listed on nytheatre.com; if your show isn't listed, check out How to List Your Show on nytheatre.com. We cannot put up a coupon until your show listing page is online.
Note, further, that due to resource limitations, we can only post Virtual Coupons that are effective for several performances; we can't post Coupons for single dates.
